How stellar subject lines can make your emails stand out

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Do you suspect your emails are often unread? As part of our #ConquerYourInbox series, we’ve partnered with SaneBox to share some smart suggestions for subject lines to make your emails stand out.

To make sure that your emails are not just opened, but also responded to correctly, there are a couple of things you can do.

First, try putting a call to action right in the subject line. “5 things I need you to do tomorrow” is much clearer than “5 Things” and it also makes searching for older email easier.

Next, add cues and instructions right into the subject line to make your emails relevant and actionable. By including an instructive word, phrase, or abbreviation into your subject lines, you can help others prioritize their inboxes and be more likely to get what you want, when you want it.

Here’s a list of the 7 most useful subject line abbreviations and phrases you can start using today. They work with or without brackets, but we find the brackets help your subject line and instructions stand out, and you can place them at the beginning or end of the subject line.